When diagnosed with a life-altering condition, the available information can be overwhelming, unclear, and at times, inaccurate. Even as professionals in the field, we’ve experienced how hard it can be to understand and navigate the healthcare system, there isn’t one place to which to turn to find support, share experience or learn about all of the treatment options available. We know that treatments developed and approved under tightly-regulated clinical trial conditions may not reflect the real-world environment. Health outcomes still hinge more on where we live than on universal standards of care. We believe that needs to change - and that starts with empowering patients with the information they need to advocate for themselves and manage their care.

We founded The Ribbon.Life because of our own personal experiences with loved ones battling cancer within a broken healthcare system. We've seen firsthand, professionally and personally, that the experience is both deeply personal and at times, dehumanizing. Our belief that the system can and must work better for patients, is what led us to create the Ribbon where a patient can gain access to all of their options in a single place.